Natural Vitality is a trusted American wellness brand specializing in premium magnesium-based supplements designed to support relaxation, stress management, restful sleep, and overall well-being. Founded in 1982 and headquartered in Austin, Texas, the brand is best known for its flagship Natural Vitality CALM® magnesium drink mix, formulated with highly absorbable magnesium to promote everyday balance and wellness. Committed to science-backed nutrition, organic ingredients, and sustainable practices, Natural Vitality develops high-quality supplements using carefully selected ingredients while supporting environmental responsibility and holistic health. The brand continues to provide trusted wellness solutions that help people live healthier, calmer, and more balanced lives.